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Holcim Elevate (Formerly Firestone) TPO and EPDM on Fort Worth Commercial Roofs: Membranes, Red Shield Warranties and Hail

By Blake Snow, owner ·

White TPO membrane flat roof with a tan stucco parapet wall and trees behind it

Fort Worth has a lot of commercial roofs that were specified with Firestone TPO or EPDM. If you own or manage one of those buildings, today’s bids and documents will say Elevate instead, and sometimes Holcim or Amrize. It’s the same family of membranes. The warranty rules, though, are specific, and they matter most when hail hits.

I’m Blake Snow. I’ve been roofing for 30 years, including commercial work across DFW. We install single-ply systems to manufacturer specs, using certified installers. Everything below comes from Elevate’s own documents.

Firestone to Elevate to Amrize: the short version

From Elevate’s About page, its 2022 brand announcement and its April 2024 customer letter:

DateWhat happened
1980Firestone introduced RubberGard EPDM
1999Firestone introduced UltraPly TPO
April 1, 2021Holcim completed its purchase of Firestone Building Products from Bridgestone
June 21, 2022The Firestone roofing brand became Elevate. RubberGard EPDM and UltraPly TPO stayed on the market
April 1, 2024Elevate said it had “fully discontinued use of the Firestone brand.” Products are made in the same U.S. plants with the same materials and formulations
June 23, 2025Elevate became part of Amrize Building Envelope after Holcim’s North American spin-off

So a 2015 roof labeled Firestone UltraPly and a 2026 bid for Elevate UltraPly are talking about the same product line.

UltraPly TPO: thickness drives the warranty term

Elevate’s UltraPly TPO Design Guide (dated November 12, 2026) lists the maximum Red Shield term by membrane and attachment. Here are some common combinations:

UltraPly TPO systemAttachmentMax. Red Shield term
45 or 60 milAdhered20 years
60 mil (8’ or 10’ sheets)Adhered25 years
80 mil UltraPly PlatinumAdhered30 years
45 milInduction bonded15 years
60 milInduction bonded25 years
TPO XR 100 / 115 / 135 (45 / 60 / 80 mil)Adhered20 / 25 / 30 years
60 mil UltraPly TPO SA (self-adhered)Self-adhered20 years

The UltraPly TPO Platinum data sheet (TIS 209, Oct. 14, 2026) describes an 80-mil, polyester-scrim-reinforced, heat-welded membrane in white, tan and gray. White has an initial solar reflectance of 0.79 (0.69 after 3 years), which helps on a Fort Worth summer roof.

RubberGard EPDM

Elevate’s RubberGard EPDM Design Guide lists, for fully adhered systems:

  • 45 mil RubberGard EPDM: up to 15 years
  • 60 mil RubberGard EPDM: up to 25 years
  • 90 mil Platinum EPDM: up to 30 years
  • 60 mil RubberGard EPDM SA (self-adhered): up to 20 years

The RubberGard EPDM SA page describes a black, non-reinforced 60-mil membrane with factory-applied Secure Bond adhesive, QuickSeam splice-tape seams and zero VOCs. That’s useful when an occupied building can’t have solvent adhesive odors.

Red Shield warranties: what an owner should know

From Elevate’s Red Shield warranty page and the design guides:

  • What it covers: labor and materials to repair warranted leaks, non-prorated, with no dollar limit (NDL). Coverage runs “edge to edge” on Elevate-branded products and is transferable from owner to owner.
  • Terms: 5 to 25 years on Red Shield and 30 years on Red Shield Platinum, depending on the system.
  • Who can get it: Elevate requires a Pre-Installation Notice 14 days before the job starts, installation by a current licensed Elevate applicator, and an inspection by an Elevate technical representative before it issues the warranty. Non-Elevate products in the system can block the warranty.
  • After it’s issued: changes to the roof (new rooftop units, penetrations, repairs) have to be reported through Elevate’s Post-Warranty Alteration process, submitted by an Elevate-licensed contractor. Otherwise you risk the warranty.

If your lender or spec calls for a Red Shield warranty, ask every bidder for proof of a current Elevate license. If what you need is an NDL warranty, we also quote equivalent TPO and EPDM systems from Carlisle, Johns Manville and Mule-Hide. We’re certified with all three, and 10- and 20-year NDL warranties are available on qualifying systems. See our NDL warranty guide.

Hail coverage is designed in, not added later

Fort Worth gets real hail, so this section matters most. Per Elevate’s TPO guide and its hail warranty bulletin:

  • Up to 2-inch hail: at least 60-mil adhered UltraPly TPO over an approved, adhered high-density cover board.
  • Up to 3-inch hail: 80-mil UltraPly TPO XR 135 over adhered DensDeck StormX Prime, on a Red Shield of up to 20 years.
  • Not eligible: InvisiWeld applications. The guide also says mechanically attached UltraPly TPO systems don’t qualify. For EPDM, it requires at least 60-mil adhered RubberGard over an approved board and excludes mechanically attached systems.
  • FM ratings aren’t warranty coverage. Elevate says an FM Severe Hail or Very Severe Hail rating “does not imply Red Shield Hail warranty coverage.”
  • Hail coverage is an extra-cost option priced per square foot.

Bottom line: if you want hail coverage, the membrane thickness, attachment and cover board all have to be specified before the bid. See our commercial hail claims page.

TPO or EPDM on a Fort Worth building?

  • TPO: white and reflective, with heat-welded seams. It’s common on warehouses, strip centers and offices. More on our TPO roofing page.
  • EPDM: black rubber with a long service record. It’s simple to repair and handles ponding-prone, irregular roofs well. More on our EPDM page.
  • Either way, the deck, insulation, drainage and rooftop equipment matter as much as the membrane brand.

What we do on a Fort Worth commercial roof

  • Core cuts and moisture checks to decide between tear-off and recover
  • Membrane, attachment and cover board specified for the wind, hail and warranty you need
  • Repairs and maintenance on existing Firestone and Elevate roofs. If yours still has an active Red Shield warranty, call Elevate first so you don’t put the coverage at risk
  • A digital photo report, plus commercial 10- and 20-year NDL warranties available on qualifying systems

After a storm

Get the roof inspected and documented before anyone patches it. In Texas you generally have 1 year from the date of loss to file a claim, but check your policy. Our storm damage page explains the process.

Talk to us about your Fort Worth roof

We roof warehouses, retail centers, offices, churches and apartments in Fort Worth, Haltom City, North Richland Hills, Saginaw and White Settlement. See our Fort Worth commercial roofing page. We’re certified with GAF, CertainTeed, Owens Corning, Atlas, Johns Manville, Carlisle, Tropical Roofing Products, Mule-Hide and Enviroshake, and many other roof manufacturers. We’re BBB A+ rated, with 5.0 stars on Google at all three offices: Bridgeport, Decatur and Rhome. Request a free inspection or call (817) 733-9228.

Frequently asked questions

Is Elevate the same as Firestone roofing?

Yes. Holcim bought Firestone Building Products from Bridgestone on April 1, 2021. On June 21, 2022, the Firestone roofing brand became Elevate, and Elevate says RubberGard EPDM and UltraPly TPO stayed in the market. As of April 1, 2024, Elevate had fully stopped using the Firestone name. Since June 23, 2025, Elevate has been part of Amrize Building Envelope after Holcim's North American spin-off.

Is my old Firestone roof warranty still good?

Elevate says the products are the same and made in the same U.S. plants, and its Red Shield warranties are transferable from owner to owner. Check your warranty document for the term and transfer steps, and call Elevate before anyone repairs or alters the roof, because changes have to be reported to keep coverage.

How long a warranty can an Elevate TPO roof get?

Elevate's UltraPly TPO Design Guide (dated November 12, 2026) ties the term to the membrane and how it's attached. For example, adhered 45- or 60-mil UltraPly TPO is listed for up to 20 years, adhered 60-mil up to 25 years, and 80-mil UltraPly Platinum up to 30 years.

Does an Elevate warranty cover hail?

Only if hail coverage is specified and paid for. Elevate's guide says up to 2-inch hail coverage needs at least 60-mil adhered UltraPly TPO over an approved, adhered high-density cover board. 3-inch coverage needs 80-mil TPO XR 135 over adhered DensDeck StormX Prime. Mechanically attached and InvisiWeld systems are generally excluded.

TPO or EPDM for a Fort Worth building?

White TPO reflects heat, which helps on Fort Worth summer roofs. EPDM is a black rubber with a long track record that's easy to repair. Elevate makes both. We compare them by deck, insulation, rooftop equipment and budget.

Hail hit our Fort Worth building. What now?

Get the roof inspected and documented before repairs. In Texas you generally have 1 year from the date of loss to file an insurance claim, but check your policy.

Get a free roof inspection

We get on the roof, photograph what we find, and tell you plainly whether you need a repair or a replacement.

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